Affiliates

TornadoBet invites publishers, streamers, and marketing partners to join our affiliate programme as a strategic opportunity to grow together. Designed for performance-driven collaboration, the programme offers a clear framework for referral, tracking, and ongoing development while respecting compliance and transparency expectations. Publishers of all sizes will find that our approach balances reliable reporting with practical support, enabling partners to build sustainable revenue streams and deepen audience engagement through authorised promotional activity and co-ordinated campaigns.

Purpose of the Affiliate Program

Our affiliate programme aims to create mutually beneficial referral relationships that reward partners for driving high-quality traffic. By focusing on measurable outcomes and compliant promotion, the programme supports partners in converting audiences through ethical marketing practices and transparent attribution of referred customers.

Partnership Benefits

Partners receive a dedicated point of contact, access to campaign materials, and comprehensive reporting to optimise performance. Creative assets, co-branded landing pages, and tailored briefing packs are provided to streamline campaign setup, while ongoing communication helps refine targeting and maximize return on effort.

Commission Structure

General Principles

Commissions are performance-based and structured to reflect the value of referred customers over time. Models can accommodate revenue-share, CPA, or hybrid approaches depending on partner profile and campaign objectives, with clear rules on attribution windows and eligible conversions.

Payments and Compliance

Payment arrangements prioritise reliability and timely settlement. Payouts are subject to standard verification and reporting requirements to ensure compliance with anti-fraud and regulatory obligations. Partners will receive documentation detailing payment schedules and reporting formats before funds are released.

Tracking and Reporting Transparency

Robust tracking infrastructure ensures accurate attribution across channels. Real-time dashboards and downloadable reports let partners monitor clicks, leads, and conversions, while raw data exports support independent reconciliation. Any discrepancies are investigated promptly by our affiliate operations team to maintain trust and accuracy.

Marketing Support and Tools

A centralised partner portal provides banners, landing templates, deep-link generators, and creative guidelines to maintain consistent messaging. Technical support for tracking tags and SDKs is available, accompanied by best-practice documentation for compliant promotional activity and audience targeting.

Long-term Cooperation and Partner Relationships

Sustained partnerships are fostered through regular reviews, joint planning sessions, and performance incentives tied to growth milestones. Strategic partners benefit from priority access to new campaigns and bespoke terms as relationships mature, and our account managers work with partners to align commercial goals with operational constraints.